The beauty in functionality and the functionality of beauty

The beauty in functionality and the functionality of beauty

The beauty in functionality and the functionality of beauty… by Lisa Ormenyessy

Surfing the net, I stumbled across this beautiful article about spectacular stairs. It was a moment of “WOW”; a testament to the power of the creative mind’s ability to design function and form which is as beautiful as it is useful and relevant.

While appreciating the beauty in this article I started thinking about how an item that is so functional in its being could simultaneously be a thing of beauty; and, conversely, how an item regarded as pretty or frivolous could also be functional.

So today I ask, what is the beauty in business?

“If your business was a living entity, what would be its attractive or unattractive qualities? What would draw customers to your business, what would repel them?”
The key words here are “what is beautiful to your customer?” As a business owner like myself, I’m sure you agree the beauty in business is a healthy profit; but for your customers it is usually your branding.

Your branding is what will immediately attract or repel people; it is the beginning of their experience with your business, as well as an ongoing part of a business’ relationship with customers – with the ability to significantly increase customer retention. A flawless customer experience will attract more customers, and have the ones already through the door not wanting to leave. This includes: the reception they receive when they walk through the door, the look of your marketing, your staff’s manners and presentation, the image of your store front, your packaging and stationary quality, your follow up… you get the idea.

Those businesses that excel in their branding are more successful.

The term “Branding” usually brings images of style, gloss and promotional material to the small business owner’s mind. It is important for us to remember firstly that branding is not limited to your logo or website, but rather refers to the entire look and feel of your business as your customers experience it. The second, and equally important thing to consider is this: without functionality, beauty for beauty’s sake is limited and has a short-lived appeal. All branding must have functionality.

I see so many businesses exert themselves exhausting time and money to get the “X factor” and a point of difference in their branding. Beware: flashy branding exercises without doing the thinking to maximise the useability of the branding do more damage than good. A big and regularly spotted culprit is this: a gorgeous website with an invisible phone number! All this situation produces is a frustrated prospective client and a business with no enquiries. Impressing people is fantastic, but you need to give your prospects the means and the impetus to turn that awe in action.

Another area where many business owners get it wrong is the relevancy of style and placement of your product. For example, my fridge is home to only 2 of the countless business-produced magnets I’ve received: the fridge repair-man and the online grocery store. No one else belongs on my fridge, so they don’t get to rent that space from me. Where would your promotional material be relevant to your business?

I’d love to know how your branding works for you – it is something so individualised that no two business will see the same benefits from any one branding exercise. Branding is there to tell the world who you are and what you can offer – so make it count!

While branding serves an invaluable function – to sell your business even while you’re asleep – it needs to be functional to be truly successful; and that is a beautiful thing.

For those of you interested in what inspired this article… Check out these stairs… Its a WOW for sure!

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A lot has been said and written about taking action in the personal development field . The difference between successful people & non successful people is generally split down between action takers and non action takers – or action fakers as I like to call them.

We all have 24 hours a day and yet some of us are limited in what we achieve whilst others thrive and are seen as money magnets with a midas touch in all they do appearing to the world as instant or overnight ‘success stories’ when the reality is far from it….

So why do some people take action whilst others don’t? More importantly, why do some begin to take action and then give up?
There are many reasons however I would like to point the following:

1) Not having a Goal. Generally speaking, most of us don’t plan, or don’t plan correctly. Their goals aren’t SMART. (specific, measureable,achievable, realistic,timeable) They are bombarded with various ‘shiny objects’ that they lose track of what it is they actually want to accomplish as they are caught up in the hype of it all.

2) Not taking consistent actions & not reaching the destination. Not having the end in mind because they don’t know what that looks like for them as they do not have a goal hence they stop a third or hallway through it or quit all of a sudden. It is easy to start something – let’s face it – most of us have started many a projects, but not many have finished them. So why do we give up? Why do we not complete what we started? The reason is that our goal is not specific and we are not laser focused on it because we have too many shiny objects taking our attention and most of our time on a daily basis.

If I asked you:- What is the secret to losing weight, what might you say??? – Well, simple… & Not rocket science:- Eat less, exercise more.

What is the secret to building wealth? Easy! Spend less than what you earn & have various income streams ?
In life, PEOPLE CHANGE BY INSPIRATION OR DESPERATION – but for them to ‘change’ action needs to occur, otherwise they are stuck in the same spot better known in their comfort zone.

Unless you are growing you are dying: Life is a great gift BUT LIFE WORKS IF YOU WORK and UNLESS YOU WORK, NOTHING WORKS so taking action to realize your dreams is totally dependent on you. Everyone wants outcomes, BUT ANY OUTCOME REQUIRES ACTION. Consistent action until you have reached your goal.

IN MY LIFE, I HAVE TAKEN MANY ACTIONS – SOME HAVE PAID OFF, SOME DIDN’T, SOME I WAS PROUD OFF, SOME I WASN’T, SOME MADE LAUGH AND SOME MADE ME CRY, SOME MADE ME $ & SOME DIDN’T….. BUT I ALWAYS took action towards the goal. I would rather regret the things I did rather than the things I did not on my death bed.

Bottom line is that Action Takers are consistent, Action Fakers start something and then not only do they stop, they give excuses and plenty of them as to WHY something didn’t work – when it is THEY that didn’t work.- SHOULDA – COULDA – WOULDA is what I call Mental Masturbation of Action Fakers. They Take action however because they do not have a goal, they stop or quit and then blame or give excuses as to why it didn’t work. ACTION FAKERS WAIT…. & WAIT…. & WAIT…. THEY ARE WAITING FOR when they have $, TIME, PERSON, THING, MR/MRS RIGHT, MOMENT, DAY –…. Well guess what people “SOMEDAY” IS NOT ON THE CALENDAR. – so if you are going to be an Action Taker – you need to have a clear goal and in order to finish – you need to start!

Have you ever had a New Year’s Resolution to get in shape? Did you join the gym, bought new gym gear, new running shoes and then went to the gym for a week or three before you decided to roll over when the alarm went off in the morning?? Most people have. This is why 2% of people are responsible for 98% of the economy.

Everyone knows the definition of insanity is doing the same thing over and over and expecting a different result. An action taker has a specific goal, they are focused, laser sharp vision and will do whatever it takes – or take massive action to achieve that goal. An action faker goes with the flow, or with the next ‘shiny object’ they may have wants, or likes but are not focused and the action that they take is only momentarily for a short period before they give up and chase the next ‘big thing’ – maybe an idea, an opportunity, a fad or something that they have heard from their neighbour, friend or relative.

Remember, SUCCESSFUL PEOPLE ARE MADE IN GOOD TIMES AND BAD TIMES which means you need to be an action taker at all times to achieve constant growth. Yes, success costs, but the cost association with failure due to not taking action and missing opportunity will cost you even more.

Aly’s Advice:- on Action Taking
1) Write down 3-5 things you wish to do, have, be, experience
2) Pick one that you would like to see in fruition in the next 90 days
3) Write a clear and consistent SMART GOAL around it
4) Every week, in your daily schedule add 3 things you need to do to achieve your goal
5) Let me know of your success stories

Aly Michaels started working in Real Estate at the age of 14. Her commitment to being Sales orientated and results focused for the last 11 years has gotten her to where she is today! Buying and selling property worldwide, Aly now teaches others what she has done in the past 10 years to get her to where she is now – Retirement!

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