From Harvey Mackay:
No matter how you celebrate the holidays, or even which holidays you celebrate, chances are you know about Santa Claus. The jolly old elf brings merriment to the season, but he also teaches us many valuable lessons.
Of course, the first is the value of giving. Aside from milk and cookies, Santa doesn’t get anything in return for all the gifts he shares with others. That is the real spirit of giving: not expecting anything in return. The joy of giving is reward enough.
Santa is a genius in marketing and public relations. His image is everywhere, and I’m pretty sure he doesn’t pay a dime for the exposure. He attracts crowds wherever he goes. Businesses put him front and center in ads, decorations, even in big comfy chairs in prime locations in shopping malls. They practically beg him to show up!
He is recognizable and hasn’t changed his basic look since time began. More people can identify Santa than the President. His distinctive style of dress will never get him on a best-dressed list. But he doesn’t concern himself with that. His message has remained the same: a simple “Ho, Ho, Ho.” He doesn’t drive the latest model car. He is who he is and is content with that. What he does is more important than fad or fashion.
His attitude is contagious. He is always positive, reminding young and old alike to be good for goodness sake. How he keeps track of who is naughty or nice doesn’t really matter – he encourages everyone to be their best. He rewards good behavior. And who doesn’t like to be recognized for trying?
Santa respects deadlines. He knows from one December 25 to the next that he has customers to satisfy. He is beholden to the calendar. It wouldn’t work to try to stretch it into January or February. Reliability is an important trait.
Santa understands the value of tradition. Most of us have family or cultural traditions that bind us together. Businesses have traditions that customers anticipate. But have you ever noticed what happens when someone tries to change a long-held tradition? Santa knows better.
Customer service is high on his priority list. He aims to please, and he rarely disappoints. I’m guessing he reads every letter written in a childish scrawl before he makes his list. If you happen to overhear a conversation between Santa and a child asking for the hottest toy of the year, you will likely hear a promise to do his best, but he has some other great ideas too. He won’t promise what he can’t deliver.
Teamwork is central to his operation. The demands on him are enormous. He understands that he can’t do it alone. A workshop full of elves and a team of nine little reindeer help him accomplish an impossible task year after year. I’ve heard there is magic involved, but I have no evidence to support it.
In that same vein, he epitomizes leadership. He leads his team, but he also guides the rest of believers toward the right path. He is consistent with his values. He is patient. He works hard. He is forgiving of mistakes and loves what he does. And that brings me to my next point.
I’m fond of saying, “Love what you do and you’ll never work a day in your life.” There can be no question that this guy wouldn’t want to do anything else. Santa couldn’t do what he has done for centuries without real enthusiasm for his efforts.
Santa takes his work very seriously, but he doesn’t take himself seriously. He loves to laugh, make people happy, bring surprises, and spread good cheer. Santa understands that fun is good. In a world full of serious problems, bringing a little happiness is a welcome relief. We can all do something to brighten someone else’s day.
Here is a shameless plug for getting on Santa’s “nice” list: This month I will once again be donning a Santa hat and taking a shift ringing bells for the Salvation Army. For 12 years I have had this pleasure, and I hope to continue this tradition for many more holiday seasons. I encourage you to toss a few coins or dollars into the red kettle, or help whatever charity you can. Even if Santa doesn’t see you, you can be sure you have embodied his spirit.
Be sure to grab a complimentary copy of my new Amasssing Leadership Book on:
To Be An AmaSSSing Leader You Must Stand Out From The Rest
As you probably heard me saying on my video in http://amasssing.com
There are different standards, we have good, great and amasssing and many years ago it was ok to just be good, these days with higher standards and expectations and a more competitive market, being great is just good enough, doing the bare minimum, just to get by. Nowadays if you want to be successful in your business and in your life, you really have to take it to another level and be AMASSSING at what you do to stand out from the rest AND most importantly lead by example, be the change you want to see in the world!
And as a perfect timing I just got this AMASSSING article from Harvey Mackay talking about the need to stand out!!
There’s an old joke about farmers: They are “outstanding” in their fields. Or is it “out, standing” in their fields?
If you want to be outstanding in your field, you probably don’t have acres of land to make the anecdote amusing. But there is nothing funny about being a standout at work. In fact, it’s a topic we take very seriously.
Businesses depend on strong relationships to make them work. Everyone needs to contribute, to pull their own weight, to get the job done. Things work well when everyone gets involved and does their part. They work even better when someone goes above and beyond to ensure success. There are everyday hard workers, and then there are standouts.
Teamwork is a lesson I preach day in and day out. Team players will always have a place at the table. But if you’ve been sitting in the same place for far too long, perhaps it’s because you haven’t gotten the recognition you deserve.
At the risk of looking like a show-boater, you have avoided taking too much credit or bragging yourself up. You’ve done your job well – in fact, some projects would never have been so successful had you not been involved. So how do you get people to notice?
Doing a good job isn’t enough to succeed at work or in business. You’ve got to be visible to make a real impact. Here’s how to raise your profile in your workplace:
• Talk to your boss OR your customer. Make time to check in with your manager or your client when you don’t have a problem to report or a question to ask. Don’t impose on his or her time; just discuss what’s going on, drop a suggestion or chat. This builds a routine of regular, informal communication that can enhance your boss’s opinion of you and/or your customer’s trust and care factor.
• Show up on time, or even better, be early. Regardless of how well you perform, if you aren’t there when the workday starts, you are missing prime time to connect and get organized for the day. Latecomers get noticed, but for the wrong reasons.
• Dress appropriately. Whether the office is formal or casual, your appearance makes a big impact. You’d rather be noticed for what’s in your head than what’s on your body.
• Network to share your expertise. Get to know the most talented people in your organization, regardless of their job title or position. You’ll earn a positive reputation if you help them out whenever you can. You’ll establish positive relationships and gain a reputation as someone who puts the organization’s objectives first.
• Ask for help from people who can mentor you. Seek advice on skills you need to develop from someone whom you admire and want to emulate. Let them know that you are ambitious and want to succeed.
• Be friendly. Your demeanor gives away your desire to get along. Make sure you project a pleasant attitude.
• Praise others. Sometimes the best way to gain credit is to give it. When you achieve something significant, make sure your boss knows who helped you (and that they know you’re sharing the information). Not only do you look like a generous colleague, but you’ll also be seen as a good team player.
• Volunteer. Don’t wait for your boss to ask you about joining a task force or committee. It’ll bring you into contact with colleagues outside your department and brighten your image throughout the organization.
• Take on projects that no one else wants. Every company has a few tasks that other workers are afraid to tackle. The work still has to get done, and the boss is looking for a volunteer. Step up and get the job done, and you’ll be someone’s hero.
• Attend company events. Take advantage of opportunities to connect outside the regular workday and get to know your managers and co-workers on a new level. I love it when I see my co-workers mingle outside the workplace.
• Stay ahead of industry developments. Read trade publications and study market trends. Learn new technology that could benefit your organization. Be ready to move up the ladder before the next promotion opportunity arises.
• Finally, and most importantly, show enthusiasm for your job. “Give me a stock clerk who wants to work and I will give you a person who will make history,” said department store founder J. C. Penney. “Give me a person who does not want to work, and I will give you a stock person.”
Hope you enjoyed it 🙂
If you have a story of yours that you consider to be AMASSSING then please send it to us so we can share it on our Blog!
If you haven’t yet, be sure to get a complimentary copy of my ‘AmaSSSing Leadership’ book on http://amasssing.com